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• June 18, 2026
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Now Opening in North Brunswick, NJ: Asad’s Hot Chicken Soft & Grand Opening Events

We’re kicking off with a special Soft Opening event from June 22–25 before our Grand Opening celebration on June 26.

The wait is almost over, North Brunswick.

We’re excited to announce that Asad’s Hot Chicken is officially opening its 18th location at 468 Renaissance Road, North Brunswick, New Jersey. As one of the fastest-growing halal hot chicken brands in the region, we’re proud to continue expanding and bringing our signature flavors, hospitality, and community-focused dining experience to even more guests.

As our newest location prepares to welcome guests, we’re doing something special. To celebrate this major milestone, for the first time, we’ll be hosting both a Soft Opening and a Grand Opening Celebration, giving the North Brunswick community multiple opportunities to experience what makes Asad’s Hot Chicken one of the most talked-about hot chicken brands in the region.

What Is a Soft Opening?

If you’ve never attended a restaurant soft opening before, think of it as an exclusive preview before the official launch. From June 22 through June 25, we’ll be welcoming guests for our Soft Opening and serving our full menu from 6:00 PM to Midnight each day. A soft opening allows our team to fine-tune operations, train staff, test systems, and ensure everything is running smoothly before the official grand opening. Most importantly, it gives guests the opportunity to experience the restaurant before the big celebration. Visitors during the soft opening will enjoy the same menu that has helped build a loyal following across our growing network of locations.

Guests can choose from fan favorites including:

• Signature Slider Meals
• Crispy Chicken Tenders
• Tender Wraps
• Loaded Fries
• Loaded Mac
• Mac Attack
• Fresh Fruit Smoothies
• Thick, Creamy Milkshakes
• Refreshing Beverages

And of course, every meal can be customized with your preferred heat level:

• No Spice
• Mild
• Hot
• Hot Honey
• Extra Hot
• Scorchin’

Whether you’re trying Asad’s for the first time or you’re already a fan, the soft opening is the perfect opportunity to experience our menu before the official launch festivities begin.

Grand Opening Celebration: June 26

The excitement continues on Friday, June 26, when we officially celebrate the Grand Opening of Asad’s Hot Chicken North Brunswick. To thank the community for the incredible support and warm welcome, we’ll be serving FREE FOOD from 3:00 PM to 6:00 PM. Our grand openings have become some of the most exciting events in the communities we serve. Previous location launches have attracted long lines of customers eager to experience the bold flavors that have made Asad’s a destination for hot chicken lovers. These celebrations are about more than food. They’re an opportunity for us to meet our new neighbors, connect with the community, and celebrate the beginning of a new chapter together. If you’ve attended one of our previous grand openings, you already know the energy, excitement, and enthusiasm that surrounds these events. If this is your first experience, you’re in for something special.

Bringing The Platter That Matters to North Brunswick

At Asad’s Hot Chicken, we’ve built our reputation on one simple promise: delivering massive, crispy, halal-certified chicken packed with bold flavor. Known by many as the Best Nashville Hot Jawn In The City, our menu combines Nashville-inspired heat with the culture, energy, and personality that made our brand a Philadelphia favorite. Every location operates with the same commitment to quality, consistency, and hospitality. From our signature sliders and tenders to our Loaded Fries, Mac Attack, smoothies, and milkshakes, everything we serve is designed to deliver an unforgettable experience. Because at Asad’s, it’s about more than food. It’s about bringing people together.

See You Soon, North Brunswick

We’re honored to become part of the North Brunswick community and can’t wait to welcome you through our doors. Whether you join us during the Soft Opening from June 22–25 or come celebrate with us during our Grand Opening on June 26, we look forward to serving you. The heat is coming to North Brunswick. And trust us—you don’t want to miss it.

Asad’s Hot Chicken
Fresh. Hot. Always.
The Platter That Matters.