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- June 9, 2026
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The Heat Has Officially Arrived: Wilkes-Barre, You Made History.
The wait is finally over, and what a legendary start it was! We recently celebrated the massive grand opening of our 16th location at 200 Wilkes-Barre Township Blvd, and the energy from the local community was absolutely through the roof. From the moment we announced we were bringing our signature Nashville-style heat to Pennsylvania, the anticipation started building, but seeing the crowd wrap around the building was a moment we will never forget. You didn’t just show up; you showed the world exactly how Wilkes-Barre handles the heat.
Leading up to the big day, we wanted to make sure this was our biggest celebration yet, so we pulled out all the stops with some of our most insane offers to date. We promised free food for everyone in attendance during the launch window, and we delivered on that promise to hundreds of hungry fans. The real legends, however, were the first 16 people in line. These dedicated individuals camped out to secure the ultimate prize: free Asad’s for the rest of the year—a reward valued at over $3,000! Seeing that level of commitment reminds us why we love what we do.
The launching ceremony was a total vibe, featuring music, a vibrant balloon display, and, of course, the constant sizzle of the kitchen. Beyond the lucky 16 winners, we also ran a massive digital giveaway, offering another full year of free food to one lucky follower who engaged with our community online. It wasn’t just about the food; it was about celebrating a milestone with the people who make our growth possible. The massive support from the locals has been humbling, and we are so grateful for the open arms that welcomed us into the neighborhood.
Now that the doors are officially open and the ribbon has been cut, we are ready to serve the city every single day. Whether you were one of the lucky ones who grabbed a free meal at the opening or you’ve been watching the viral videos from home, the invitation is always open. Come experience the crunch, the spice, and the culture that everyone is talking about. Wilkes-Barre, thank you for making our 16th location a historic success. We are officially part of the community now, and we can’t wait to keep the fire burning for years to come.
